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161.
Marketing Communication Classics : An International Collection of Classics and Contemporary Papers / Maureen Fitzgerald ;David Arnott , Foreword by Terry Shimp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Business Press, Thomson Learning, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIT-M 2000 804523.

162.
Strategic Marketing Planning / by Peter Reed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.

163.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171.

164.
The Organisation,Its Markets,Customers and Clients/ D.Burnett,M.J.Newell,L.A.Rutherford,I.A.Todd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Sweet & Maxwell, 1979
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BUR-O 1979 804156.

165.
Analysis for Strategic Marketing/ Vithala R.Rao,Joel H.Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 RAO-A 2008 806310. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 RAO-A 2008 806311.

166.
Integrated Marketing Communications : A systems approach / M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SIR-I 1998 804133.

167.
The Marketing Plan: A step-by-step guide/ John Westwood. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WES-M 2002 804520.

168.
How to Prepare a Promotional Plan/ David Waller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.

169.
The IEBM encyclopedia of marketing / edited by Michael J. Baker.
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Business, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8003 IEB- 1999 803750.

170.
Industrial Marketing: Analysis,planning,and control/ Robert R.Reeder,Edward G.Brierty,Betty H.Reeder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c1991
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 REE-I 1991 804129.

171.
Effective Industrial Marketing: Business-to-business marketing of goods and services/ Edited by Norman Hart.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 EFF- 1994 804130.

172.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.804 HUT-B 2001 804128.

173.
Business Marketing Management:B2B/ Michael D.Hutt,Thomas W.Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: South-Western, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 HUT-B 2010 805173.

174.
Services Marketing : Australia and New Zealand / Christopher H Lovelock; Paul Patterson; Rhett H Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney: Prentice Hall, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800994 LOV-S 1998 800361.

175.
Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c1990
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183.

176.
The 11 Immutable Laws of Internet Branding / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : New York : Profile Books, HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 RIE-I 2000 804189.

177.
The 22 Immutable Laws of Branding / Al Ries and Laura Ries. by
Edition: 1st ed. [expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Profile Books, c1998
Other title:
  • Twenty-two immutable laws of branding.
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.827 RIE-I 1998 804184, ...

178.
Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 HAN- 2009 802199.

179.
Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001
Other title:
  • Branding dot com
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KAN-B 2000 804192.

180.
Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 CHE-C 2003 805919.

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