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The IEBM encyclopedia of marketing / edited by Michael J. Baker.

Material type: TextTextPublisher: London : International Thomson Business, c1999Edition: 1st edDescription: xiii, 865 p. : ill. ; 26 cmISBN: 1861523041Subject(s): Marketing -- Encyclopedias | Marketing -- Encyclopedias | Marketing -- Encyclop├ędiesDDC classification: 658.8003
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 78, LBS
Book 658.8003 IEB- 1999 803750 (Browse shelf) Available 803750
Total holds: 0

Includes bibliographical references and index.

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