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1.
Designing and Managing a Research Project : A Business Student's Guide / Michael Jay Polonsky, David S. Waller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publications, India., c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 650.072 POL-D 2010 805401.

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2.
How to Prepare a Promotional Plan/ David Waller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.

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3.
Marketing / Greg Elliott; Sharyn Rundle-Thiele; David Waller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : John Wiley & Sons, ©2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ELL-M 2012 815746.

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4.
Marketing / Greg Elliott; David Waller; Sharyn Rundle-Thiele by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milton, Qld. : John Wiley and Sons Australia, c2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ELL-M 2014 815959.

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