The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron.

By: Bergeron, Bryan P
Material type: TextTextPublisher: New York : McGraw-Hill, c2001Description: xxvi, 261 p. : ill. ; 24 cmISBN: 007136479X (acidfree paper)Subject(s): Customer loyalty | Internet marketingDDC classification: 658.812 Online resources: Publisher description | Table of contents | Contributor biographical information
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 79, LBS
Book 658.812 BER-E 2001 804171 (Browse shelf) Available 804171
Total holds: 0

Includes bibliographical references (p. [235]) and index.

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