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1.
Strategic Marketing Planning / by Peter Reed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.

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2.
Strategic marketing decision making and planning Peter W.Reed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK, Thomson, 2003
Availability: Items available for loan: The University of Lahore, Sargodha Campus (1)Call number: 658.802 PET-S 2003 1024178.

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