Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

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Material type: Text

TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xxi, 424 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 82, LBS	Book	658.827 HAN- 2009 802199 (Browse shelf(Opens below))	Available		802199

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"Society for Consumer Psychology"--Cover.

Includes bibliographical references and indexes.