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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ... Place hold Add to cart (remove)
	2.	International Marketing [CD] / Philip R. Cateora, John L. Graham. by Cateora, Philip R Graham, John L Series: McGraw-Hill/Irwin series in marketing Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2005 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CAT-I 2005 CD804979. Add to cart (remove)
	3.	Marketing [+CD] / Eric N. Berkowitz ... [et al.]. by Berkowitz, Eric N Kerin, Roger A Hartley, Steven W Rudelius, William Series: The Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804045, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MAR- 2000 CD804045, ... Not available: Lahore Business School Library: In transit (1). Place hold Add to cart (remove)
	4.	Marketing Principles & Perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- Ingram, Thomas N LaForge, Raymond W Series: McGraw-Hill/Irwin series in marketing Edition: 5th ed ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2007 Other title: Marketing, principles and perspectives Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BEA-M 2007 804120, ... Place hold Add to cart (remove)
	5.	International marketing / Philip R. Cateora, John L. Graham. by Cateora, Philip R Graham, John L Series: McGraw-Hill/Irwin series in marketing Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2005 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2005 804260, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.848 CAT-I 2005 CD804260, ... Place hold Add to cart (remove)
	6.	Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Etzel, Michael J Walker, Bruce J Stanton, William J Series: The McGraw-Hill/Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2001 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ETZ-M 1994 804889. Place hold Add to cart (remove)
	7.	Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2002 804073. Place hold Add to cart (remove)
	8.	No cover image available Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: The Irwin/McGraw-Hill series in marketing Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-B 1999 804074, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PER-B 1999 CD804647. Place hold Add to cart (remove)
	9.	Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 15th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2005 804554. Not available: Lahore Business School Library: Lost (1). Place hold Add to cart (remove)
	10.	Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006 Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8 PER-E 2006 802833, ... Items available for reference: Lahore Business School Library: Not For Loan (10)Call number: 658.8 PER-E 2006 CD802833, ... Place hold Add to cart (remove)
	11.	Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul Donnelly, James H Series: McGraw-Hill/Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2004 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2004 804111, ... Place hold Add to cart (remove)
	12.	Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Cravens, David W Lamb, Charles W Crittenden, Victoria Lynn Series: The Irwin/McGraw-Hill series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2002 Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1). Place hold Add to cart (remove)
	13.	Strategic Marketing / David W. Cravens. by Cravens, David W Series: The Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2000 804062. Place hold Add to cart (remove)
	14.	Marketing research [+CD] / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau,Bryan A.Lukas. by Lukas,Bryan A Bush, Robert P Ortinau, David J Series: Irwin/McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 LUK-M 2004 800209, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 LUK-M 2004 CD800209, ... Place hold Add to cart (remove)
	15.	Marketing Research : A Problem-Solving Approach / Seymour Sudman; Edward Blair. by Sudman, Seymour Blair, Edward Series: McGraw-Hill International editions.; The Irwin/McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGraw Hill, c1998 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 SUD-M 1998 804531. Place hold Add to cart (remove)
	16.	Consumer Behavior : Building Marketing Strategy [CD] / Del I Hawkins; David L Mothersbaugh; Roger J Best. by Hawkins, Del I Mothersbaugh,David L Best,Roger J Series: Irwin/McGraw-Hill series in marketing Edition: 10th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, ©2007 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2007 CD804978. Add to cart (remove)

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