Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN:- 0072552174 (alk. paper)
- 658.8 21 PET-M 2004 804111
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 80, LBS | Book | 658.8 PET-M 2004 804111 (Browse shelf(Opens below)) | C1 | Available | 804111 | |||
Books | Lahore Business School Library Shelf No. 80, LBS | Book | 658.8 PET-M 2004 804553 (Browse shelf(Opens below)) | C2 | Available | 804553 |
Total holds: 0
Includes bibliographical references (p. 853-860) and index.