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1.
Marketing [+CD] / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N | Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 MAR- 2000 804045] (2). Items available for reference: Lahore Business School Library [Call number: 658.8 MAR- 2000 CD804045] (2).
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2.
Marketing / Roger A. Kerin ... [et al.].

by Kerin,Roger A | Hartley,Steven W | Berkowitz,Eric N | Rudelius,William.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 KER-M 2006 800340] (2). Items available for reference: Lahore Business School Library [Call number: 658.8 KER-M 2006 CD804543] (1).

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