Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 80, LBS	Book	658.8 PER-B 2002 804073 (Browse shelf(Opens below))	Available		804073

Total holds: 0

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.