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Marketing Principles & Perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2007.Edition: 5th ed edDescription: xxxvi, 588 p.; ill. (color.) ; 28 cmISBN:
  • 9780071105859
  • 0071105859
Other title:
  • Marketing, principles and perspectives
Subject(s): DDC classification:
  • 658.8 21 BEA-M 2007 804120
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 77, LBS Book 658.8 BEA-M 2007 804120 (Browse shelf(Opens below)) 1 Available 804120
Books Books Lahore Business School Library Shelf No. 77, LBS Book 658.8 BEA-M 2007 804504 (Browse shelf(Opens below)) 2 Available 804504
Total holds: 0

Includes index.

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