Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-
Contributor(s): Belch, Michael A
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill, c2004Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN: 0072536764 (alk. paper); 0071214380 (international : alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
List(s) this item appears in: Advertising | Marketing
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Audio Visual Materials Audio Visual Materials Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD800041 (Browse shelf) 1 Not For Loan CD800041
Books Books Lahore Business School Library
Shelf No. 85, LBS
659.1 BEL-A 2004 800041 (Browse shelf) 1 Available 800041
Audio Visual Materials Audio Visual Materials Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD800042 (Browse shelf) 2 Not For Loan CD800042
Books Books Lahore Business School Library
Shelf No. 85, LBS
659.1 BEL-A 2004 800042 (Browse shelf) 2 Available 800042
Reference Reference Lahore Business School Library
Shelf No. 85, LBS
Not for loan and check out is restricted 659.1 BEL-A 2004 804557 (Browse shelf) 3 Not For Loan 804557
Audio Visual Materials Audio Visual Materials Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD804557 (Browse shelf) 3 Not For Loan CD804557
Books Books Lahore Business School Library
Shelf No. 85, LBS
Book 659.1 BEL-A 2004 804671 (Browse shelf) 4 Available 804671
Audio Visual Materials Audio Visual Materials Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD804671 (Browse shelf) 4 Not For Loan CD804671
Audio Visual Materials Audio Visual Materials Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD804105 (Browse shelf) 5 Not For Loan CD804105
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Includes bibliographical references (p. EN1-EN25) and index.

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