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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. (George Edward); Belch, Michael A.
Type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2004Edition: 6th ed.Description: xxvi, 779, [67] p. : col. ill. ; 28 cm.ISBN: 0072536764 (alk. paper); 0071214380 (international : alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketing List(s) this item appears in: Advertising | Marketing
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Item type Location Collection Call number Copy Status Date due Item holds
Audio Visual Materials Audio Visual Materials
Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD800041 (Browse shelf) 1 Not For Loan
Books Books
Lahore Business School Library
Shelf No. 85, LBS
659.1 BEL-A 2004 800041 (Browse shelf) 1 Available
Audio Visual Materials Audio Visual Materials
Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD800042 (Browse shelf) 2 Not For Loan
Books Books
Lahore Business School Library
Shelf No. 85, LBS
659.1 BEL-A 2004 800042 (Browse shelf) 2 Available
Reference Reference
Lahore Business School Library
Shelf No. 85, LBS
Not for loan and check out is restricted 659.1 BEL-A 2004 804557 (Browse shelf) 3 Not For Loan
Audio Visual Materials Audio Visual Materials
Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD804557 (Browse shelf) 3 Not For Loan
Books Books
Lahore Business School Library
Shelf No. 85, LBS
Book 659.1 BEL-A 2004 804671 (Browse shelf) 4 Available
Audio Visual Materials Audio Visual Materials
Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD804671 (Browse shelf) 4 Not For Loan
Audio Visual Materials Audio Visual Materials
Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 659.1 BEL-A 2004 CD804105 (Browse shelf) 5 Not For Loan
Total holds: 0

Includes bibliographical references (p. EN1-EN25) and index.

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