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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
Electronic Commerce : From Vision to Fulfillment / Elias M. Awad. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson/Prentice Hall, c2007
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 AWA-E 2007 804345, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 AWA-E 2007 804346.

3.
Retail marketing management / David Gilbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 1999 804538.

4.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 GIL-R 2003 804645, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2003 804672.

5.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

6.
Contemporary Advertising and Integrated Marketing Communications / William F Arens; Michael F Weigold; Christian Arens. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : MacGraw-Hill, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 ARE-C 2011 805432. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 ARE-C 2011 805272.

7.
Retailing / Patrick M. Dunne, Robert F. Lusch. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 DUN-I 2005 800088, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 DUN-I 2005 800087.

8.
Retailing : An Introduction / Roger Cox; Paul Brittain. by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 COX-R 2004 804359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 COX-R 2004 804362.

9.
Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (5)Call number: 659.1 BAT-A 2013 806828, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 2013 806830.

10.
Advertising and Promotion : An Integrated Marketing Communications Perspective / by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Mc Graw hill.; 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 BEL-A 2013 806881, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2013 806879.

11.
E-Marketing / Judy Strauss, Raymond Frost. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Prentice Hall, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 STR-E 2012 806911, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 STR-E 2012 806909.

12.
Advertising, Promotion, and Marketing Communications / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Pearson.; 2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2014 806923, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2014 806921.

13.
Social Media : Strategies for Engaging in Facebook, Twitter, & other Social Media / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Pearson.; 2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 EVA-S 2011 807133, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 EVA-S 2011 807131.

14.
Social Media Marketing All-in-One For Dummies / by Jan Zimmerman and Deborah Ng. by Series: Safari Books Online (Series) | --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 ZIM-S 2013 807334, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 ZIM-S 2013 807332.

15.
Advertising and Promotions : An Integrated Brand Approach / Richard J. Semenik; Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger Kaufmann. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 ADV- 2012 807452, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 ADV- 2012 807454.

16.
Retailing Management / Michael Levy,Barton A.Weitz. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 LEV-R 2012 807669, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 LEV-R 2012 807671.

17.
Retailing Management: Text and Cases / Swapna Pradhan, by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, c2012
Availability: Items available for loan: Lahore Business School Library (11)Call number: 658.87 PRA-R 2012 807723, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.87 PRA-R 2012 807725.

18.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 GIL-R 2009 807775, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2009 807777.

19.
E-marketing : theory and application / Stephen Dann and Susan Dann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 DAN-E 2011 807821.

20.
Contemporary cases in retail operations management/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Macmillan Press Ltd, 2000
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8700941 CON- 2000 807834.

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