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1.
Advertising Management with Integrated Brand Promotion/ Thomas C.O'Guinn,Chris T.Allen,Richard J.Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 O'GU-A 2009 805196. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 O'GU-A 2009 CD805196.

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2.
Advertising and Promotions : An Integrated Brand Approach / Richard J. Semenik; Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger Kaufmann. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 ADV- 2012 807452, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 ADV- 2012 807454.

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Promotion and Integrated Marketing Communications / Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 SEM-P 2002 816002.

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