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Contemporary Advertising and Integrated Marketing Communications / William F Arens; Michael F Weigold; Christian Arens.

By: Contributor(s): Material type: TextTextPublication details: New York : MacGraw-Hill, c2011.Edition: 13th edDescription: 774p.; ill.;(color) 28 cmISBN:
  • 9780071220606 (pbk)
Subject(s): DDC classification:
  • 22 659.1 ARE-C 2011 805272
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library Shelf No. 87, LBS Book 659.1 ARE-C 2011 805272 (Browse shelf(Opens below)) 1 Not For Loan 805272
Books Books Lahore Business School Library Shelf No. 87, LBS Book 659.1 ARE-C 2011 805432 (Browse shelf(Opens below)) 2 Available 805432
Total holds: 0

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