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1.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1).

2.
A Collection of Outstanding Cases in Marketing Management / [edited by] William G. Zikmund, William J. Lundstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul, Minn. : West Pub. Co., c1979
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 COL- 1979 804118. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 COL- 1979 804552.

3.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

4.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316.

5.
Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Other title:
  • Will and vision
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 TEL-W 2002 804148. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 TEL-W 2002 804149.

6.
Strategic Marketing Planning / by Peter Reed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.

7.
The Blackwell Encyclopedic Dictionary of Marketing / Edited by Barbara R. Lewis and Dale Littler. by Series: Blackwell encyclopedia of management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Cambridge, Mass. : Blackwell Business, 1997
Other title:
  • Dictionary of marketing.
Availability: Not available: Lahore Business School Library: Lost (1).

8.
Integrated Marketing Communication in Advertising and Promotion / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Cengage Learning. 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891.

9.
Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208.

10.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1).

11.
Sales and Distribution Management : Text and Cases / Krishna K.Havaldar,Cavale,Vasant M. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.; McGraw Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 HAV-S 2013 807502, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 HAV-S 2013 807504.

12.
Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 CRA-S 2013 807548, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 CRA-S 2013 807549.

13.
Making marketing happen how great companies make strategic marketing planning work for them / Brian D. Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2005 807823.

14.
Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175.

15.
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199.

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