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The Blackwell Encyclopedic Dictionary of Marketing / Edited by Barbara R. Lewis and Dale Littler.

Contributor(s): Lewis, Barbara R | Littler, Dale
Material type: TextTextSeries: Blackwell encyclopedia of management: Publisher: Oxford ; Cambridge, Mass. : Blackwell Business, 1997Description: 274 p. : ill. ; 26 cmISBN: 1557869391 (alk. paper)Other title: Dictionary of marketingSubject(s): Marketing -- DictionariesDDC classification: 380.103
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Item type Current location Collection Call number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library
Reference
Not for loan and check out is restricted 380.103 BLA- 1997 804521 (Browse shelf) Lost Not For Loan 804521
Total holds: 0

Includes bibliographical references and index.

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