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1.
Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 CRA-S 2013 807548, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 CRA-S 2013 807549.

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2.
Marketing Strategy and Competitive Positioning / Graham Hooley,; Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson , c2009
Availability: Items available for loan: Lahore Business School Library (25)Call number: 658.802 HOO-M 2009 810541, ... Not available: Lahore Business School Library: Checked out (1).

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3.
marketing strategy and competitive positioning graham hooly,nigel f.piercy,brigitte nicoulaud by
Edition: fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india pearson 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.802 HOO-M 2009 905330.

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