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1.
Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SMI-H 2003 803487.

2.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2002 804073.

3.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2007 801566.

4.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2004 804111, ...

5.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2001 804046.

6.
Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.

7.
Marketing Strategy : A Decision Focused Approach / Orville C.Walker,John W.Mullins. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WAL-M 2006 807172. Not available: Lahore Business School Library: In transit (2).

8.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2013 807359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PET-M 2013 807361.

9.
Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli: McGraw Hill Education, c2005
Availability: Items available for loan: Lahore Business School Library (50)Call number: 658.8 PER-B 2005 808618, ... Items available for reference: Lahore Business School Library: Not For Loan (50)Call number: 658.8 PER-B 2005 CD808618, ...

10.
A Preface to Marketing Management / J. Paul Peter.;James H. Donnelly Jr. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA: McGraw Hill Education, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-P 2015 812622.

11.
Marketing Management / R.S.N. Pillai.; Bagavathi, S. Kala. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ram Nagar New Delhi: S. Chand & Company, c2014
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 PIL-M 2014 812654, ...

12.
Essentials of Marketing / Jane Summers; Charles W Lamb; Joseph F Hair; Carl D McDaniel. by
Edition: 3rd Asia Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning Australia, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 SUM-E 2009 815895, ...

13.
Services Marketing : Text and Cases / Harsh V Verma. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Pearson Education/Dorling Kindersley, ©2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 VER-S 2012 816007.

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