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	1.	Marketing Research : by Harper W. Boyd, Jr., and Ralph Westfall, with the collaboration of William D. Barclay on the sampling chapters. Text and Cases / by Boyd, Harper W Westfall, Ralph L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi: AITBS Publisher, c2012 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BOY-M 2012 806989, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BOY-M 2012 806987. Place hold Add to cart (remove)
	2.	Marketing Strategy : A Decision Focused Approach / Orville C.Walker,John W.Mullins. by Walker,Orville C Mullins,John W Boyd,Harper W Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi.: McGraw Hill, c2006 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WAL-M 2006 807172. Not available: Lahore Business School Library: In transit (2). Place hold Add to cart (remove)

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