Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy.

By: Perreault, William D
Contributor(s): McCarthy, E. Jerome
Material type: TextTextPublisher: New Dehli: McGraw Hill Education, c2005Edition: 15th edDescription: xviii, 844p: ill; 24 cmISBN: 9780070620186; 0070620180Subject(s): Marketing -- ManagementDDC classification: 658.8
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