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1.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Viva Book, c2009
Availability: Not available: Lahore Business School Library: In transit (1).

2.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389.

3.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Upper Saddle River, N.J. : Prentice Hall, Pearson Prentice Hall, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 KEL-S 2003 804191, ...

4.
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean Noël Kapferer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-N 2004 804273. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-N 2004 800325.

5.
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-S 1997 802177. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-S 1997 804272.

6.
How to Measure and Manage your Corporate Reputation / Terry Hannington. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aldershot, England ; Burlington, VT : Gower, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 HAN-H 2004 804392.

7.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.827 KEL-S 2013 806717, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 KEL-S 2013 807587.

8.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller; Ambi M. G. Parameswaran. Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (30)Call number: 658.827 KEL-S 2015 808444, ...

9.
Designing B2B Brands : lessons from Deloitte and 195,000 Brand Managers / Carlos Martinez Onaindia & Brian Resnick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ONA-D 2013 815538.

10.
Fame & Fortune : How Successful Companies Build Winning Reputations / Charles J Fombrun; C B M van Riel by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 FOM-F 2004 815599.

11.
The Business of Brands / by Jon Miller & David Muir. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 MIL-B 2004 815724.

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