Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller.
Material type: TextPublication details: New Delhi: Upper Saddle River, N.J. : Prentice Hall, Pearson Prentice Hall, c2003.Edition: 2nd edDescription: 816 p.; ill. ; 25 cmISBN:- 0130411507
- 8177584871
- 658.827 21 LEL-S 2003 804191
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 KEL-S 2003 804191 (Browse shelf(Opens below)) | 1 | Available | 804191 | |||
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 KEL-S 2003 804270 (Browse shelf(Opens below)) | 2 | Available | 804270 | |||
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 KEL-S 2003 804271 (Browse shelf(Opens below)) | 3 | Available | 804271 |
Total holds: 0
Includes bibliographical references and index.