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1.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller; Ambi M. G. Parameswaran. Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (30)Call number: 658.827 KEL-S 2015 808444, ...

2.
strategic brand management building,measuring,and managing brand equity kevin lane keller,ambi m.g.parameswaran,isaac jacob by
Edition: fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india paerson 2015
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.827 KEL--S 2015 906222.

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