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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer.

By: Material type: TextTextPublication details: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997.Edition: 2nd edDescription: 443 p. : ill. : 24 cmISBN:
  • 0749420693
  • 8175541091
Subject(s): DDC classification:
  • 22 658.8343 KAP-S 1997 802177
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 84, LBS Book 658.8343 KAP-S 1997 802177 (Browse shelf(Opens below)) 1 Available 802177
Reference Reference Lahore Business School Library Shelf No. 84, LBS Book 658.8343 KAP-S 1997 804272 (Browse shelf(Opens below)) 2 Not For Loan 804272
Total holds: 0

Includes bibliographical references (p. [427]-435) and index.

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