Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer.
Material type: TextPublication details: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997.Edition: 2nd edDescription: 443 p. : ill. : 24 cmISBN:- 0749420693
- 8175541091
- 22 658.8343 KAP-S 1997 802177
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 84, LBS | Book | 658.8343 KAP-S 1997 802177 (Browse shelf(Opens below)) | 1 | Available | 802177 | |||
Reference | Lahore Business School Library Shelf No. 84, LBS | Book | 658.8343 KAP-S 1997 804272 (Browse shelf(Opens below)) | 2 | Not For Loan | 804272 |
Total holds: 0
Includes bibliographical references (p. [427]-435) and index.