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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean Noël Kapferer.

By: Contributor(s): Material type: TextTextPublication details: London ; New Delhi ; Sterling, VA : Kogan Page, 2004.Description: xiv, 497 p. : ill. ; 25 cmISBN:
  • 0749442832
  • 8175542918
Subject(s): DDC classification:
  • 658.8343 22 KAP-N 2004 800325
Contents:
Rev. ed. of: Strategic brand management. [1994?], c1992.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library Shelf No. 84, LBS Book 658.8343 KAP-N 2004 800325 (Browse shelf(Opens below)) 1 Not For Loan (Restricted Access) 800325
Books Books Lahore Business School Library Shelf No. 84, LBS Book 658.8343 KAP-N 2004 804273 (Browse shelf(Opens below)) 2 Available 804273
Total holds: 0

Includes bibliographical references and index.

Rev. ed. of: Strategic brand management. [1994?], c1992.

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