The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean Noël Kapferer.
Material type: TextPublication details: London ; New Delhi ; Sterling, VA : Kogan Page, 2004.Description: xiv, 497 p. : ill. ; 25 cmISBN:- 0749442832
- 8175542918
- 658.8343 22 KAP-N 2004 800325
Contents:
Rev. ed. of: Strategic brand management. [1994?], c1992.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Reference | Lahore Business School Library Shelf No. 84, LBS | Book | 658.8343 KAP-N 2004 800325 (Browse shelf(Opens below)) | 1 | Not For Loan (Restricted Access) | 800325 | |||
Books | Lahore Business School Library Shelf No. 84, LBS | Book | 658.8343 KAP-N 2004 804273 (Browse shelf(Opens below)) | 2 | Available | 804273 |
Total holds: 0
Includes bibliographical references and index.
Rev. ed. of: Strategic brand management. [1994?], c1992.