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61.
advertising,promotions,and marketing communications kenneth e.ciow,donald e baack by
Edition: sixth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india pearson 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 CLO-A 2014 905208.

62.
advertising and promotions george e.belch by
Edition: 9th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india mcgraw hill 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 BEL-A 2014 900312.

63.
Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 BAT-A 2013 905105.

64.
Advertising Principles and Practice William Wells,Sandra Moriarty,John Burnett by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 WEL-A 2006 905393.

65.
Integrated Advertising Promotion and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 CLO-I 2012 905315.

66.
Kleppner's Advertising Procedure/ W.Ronald Lane,Karen Whitehill King,J.Thomas Russell. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2005
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 LAN-K 2005 905344.

67.
Social Media Marketing / Michael R Solomon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india Pearson, 2015
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 302.230688 SOL-S 2015 905063.

68.
Advertising Principles and Practice William Wells,Sandra Moriarty,John Burnett by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 WEL-A 2006 904858.

69.
101 Secrets to Building A Winning Business / Griffiths, Andrew by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi,India: Allen & Unwin, 2009
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 650.1 GRI-S 2009 1102005.

70.
Best Of Advertising's Judged to be advertising's best print, Radio, Tv. Series by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NY Series ---------
Availability: Not available: School of Creative Arts Library: In transit (1).

71.
Advertising: Principles and Practice / William D. Wells, John Burnett, Sandra Moriarty. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2006
Availability: No items available.

72.
Sex/ Nudity attitude and attitude toward a dverstising : The roles of offensivenss and cultural values / (PBA-02173022) Raheel Amir Awan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: LBS Department, 2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.105 AWA-S 2020 815157.

73.
Advertising & IMC: principles and practice/ Sandra Moriarty. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 MOR-A 2018 815280.

74.
Positioning : The Battle for your Mind / Al Ries; Jack Trout. by
Edition: 20th anniversary ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: McGraw-Hill Education , c2017
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 RIE-P 2017 815479.

75.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A Shimp; J Craig Andrews by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.82 SHI-A 2013 815583, ...

76.
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2018 815730, ...

77.
Promotion and Integrated Marketing Communications / Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 SEM-P 2002 816002.

78.
Newsjacking : the Urgent Genius of real-time advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Hunter 2013
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 658.827 HUN-N 2013 201125.

79.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 659.1 PER-S 2009 201136.

80.
Un brandable. : #HowToSucceedInTheNewBrandSpace / #AdamNStone. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Thames & Hudson, c 2015
Availability: Not available: School of Creative Arts Library: In transit (1).

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