Promotion and Integrated Marketing Communications / Richard J. Semenik.

By: Material type: TextTextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002.Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN:
  • 0324062532 (core text with Info Trac)
  • 0324125682 (core text only)
Subject(s): DDC classification:
  • 659.1 21 SEM-P 2002 816002
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 88, LBS Book 659.1 SEM-P 2002 816002 (Browse shelf(Opens below)) C 1 Available 816002
Total holds: 0

Includes bibliographical references and indexes.

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