Promotion and Integrated Marketing Communications / Richard J. Semenik.
Material type: TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002.Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN:- 0324062532 (core text with Info Trac)
- 0324125682 (core text only)
- 659.1 21 SEM-P 2002 816002
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 88, LBS | Book | 659.1 SEM-P 2002 816002 (Browse shelf(Opens below)) | C 1 | Available | 816002 |
Total holds: 0
Includes bibliographical references and indexes.