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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: 11th edDescription: xli, 764-85 p.: ill Carrier type:
  • volume
ISBN:
  • 9781259548147 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23 BEL-A 2018 815730
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 87, LBS Book 659.1 BEL-A 2018 815730 (Browse shelf(Opens below)) C 1 Available 815730
Books Books Lahore Business School Library Shelf No. 87, LBS Book 659.1 BEL-A 2018 815851 (Browse shelf(Opens below)) C 2 Available 815851
Books Books Lahore Business School Library Shelf No. 87, LBS Book 659.1 BEL-A 2018 815852 (Browse shelf(Opens below)) C 3 Available 815852
Total holds: 0

Include: Bibliographycal References and Index.

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