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1.
The Power of Simplicity : A Management Guide to Cutting Through the Nonsense and Doing Things Right / Jack Trout with Steve Rivkin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 TRO-P 1999 804123.

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2.
Positioning : The Battle for your Mind / Al Ries; Jack Trout. by
Edition: 20th anniversary ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: McGraw-Hill Education , c2017
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 RIE-P 2017 815479.

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