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21.
Advertising Management: Concepts and cases/ Manendra Mohan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c1989
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 MOH-A 1989 804371.

22.
Advertising : A cultural economy / Liz McFall. by Series: Culture, representation, and identities
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1042 MCF-A 2004 800362.

23.
Kleppner's Advertising Procedure/ W.Ronald Lane,Karen Whitehill King,J.Thomas Russell. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 LAN-K 2005 804369, ...

24.
Advertising : Concept and copy / George Felton. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : W.W. Norton, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 FEL-A 2006 804374, ...

25.
Advertising Advertising/ Winston Fletcher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Profile Books, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 FLE-A 1999 804372, ...

26.
Integrated Advertising Promotion and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 CLO-I 2012 806145.

27.
Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2007 804375, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2007 804377.

28.
Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Prentice Hall, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 CLO-I 2004 803917. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2004 CD803917.

29.
Advertising Manager's Handbook / Robert W. Bly. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Paramus, NJ : Prentice Hall, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.10973 BLY-A 1999 804558.

30.
The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.102854678 BLY-O 2002 804364.

31.
Advertising: Principles & practice/ William Wells,Sandra Moriarty,John Burnett. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2006
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 WEL-A 2006 803912, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 WEL-A 2006 815111.

32.
Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 LEV-F 2011 806008.

33.
Advertising : A Very Short Introduction / Winston Fletcher. by Series: Very short introductions ; 234.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 FLE-A 2010 804592.

34.
Strategic Advertising Campaigns / Don E. Schultz, Beth E. Barnes. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.113 SCH-S 1995 804400.

35.
Advertising Campaign Strategy : A Guide to Marketing Communication Plans / Donald Parente. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.113 PAR-A 2004 804363.

36.
37.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 2000 804132.

38.
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353.

39.
How to Write Sales Letters that Sell : Leaen the Secrets of Successful Direct Mail / Drayton Bird. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Kogan Page, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 808.066659 BIR-H 2004 805846.

40.
Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (5)Call number: 659.1 BAT-A 2013 806828, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 2013 806830.

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