Advertising : A cultural economy / Liz McFall.
Material type:
TextSeries: Culture, representation, and identitiesPublication details: London ; Thousand Oaks, Calif. : SAGE, c2004.Description: viii, 208 p. : ill. ; 24 cmISBN: - 0761942548
- 0761942556 (pbk.) :
- 659.1042 21 MCF-A 2004 800362
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Books
|
Lahore Business School Library Shelf No. 88, LBS | Book | 659.1042 MCF-A 2004 800362 (Browse shelf(Opens below)) | Available | 800362 |
A revision of the author's thesis--Open University.
Includes bibliographical references (p. 195-203) and index.
Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires.