Advertising Campaign Strategy : A Guide to Marketing Communication Plans / Donald Parente.

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Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, c2004.Edition: 3rd edDescription: xxvii, 404 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 88, LBS	Book	659.113 PAR-A 2004 804363 (Browse shelf(Opens below))	Available		804363

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Includes bibliographical references and index.