Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy.

By: Levy, Justin R. (Justin Robert)
Material type: TextTextPublisher: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011Edition: 2nd edDescription: xvi, 195 p. : ill. ; 23 cmISBN: 9780789743213; 0789743213; 9788131758175Subject(s): Facebook (Electronic resource) | Internet marketing | Internet advertising | Social networks -- Computer network resourcesDDC classification: 658.872
Contents:
From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 30, LBS
Book 658.872 LEV-F 2011 806008 (Browse shelf) Available 806008
Total holds: 0

Includes index.

"Completely revised and updated!"--Cover.

From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.

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