The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly.

By: Bly, Robert W
Material type: TextTextPublisher: New York : McGraw-Hill, c2002Description: xv, 320 p. : ill. ; 24 cmISBN: 0658021141 (alk. paper)Subject(s): Internet marketing | Advertising copy | Electronic commerceDDC classification: 659.102854678 Online resources: Publisher description | Contributor biographical information
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 86, LBS
Book 659.102854678 BLY-O 2002 804364 (Browse shelf) Available 804364
Total holds: 0

Includes bibliographical references (p. 303-305) and index.

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