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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
Contemporary Advertising / William F. Arens. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 ARE-C 2008 802277.

3.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

4.
Careers in Marketing, Advertising and Public Relations / Adela Stanley. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002341 STA-C 2000 801564.

5.
Contemporary Advertising and Integrated Marketing Communications / William F Arens; Michael F Weigold; Christian Arens. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : MacGraw-Hill, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 ARE-C 2011 805432. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 ARE-C 2011 805272.

6.
Contemporary Advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 ARE-C 2004 804539, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 659.1 ARE-C 2004 CD804539, ...

7.
Advertising : Concept and copy / George Felton. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : W.W. Norton, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 FEL-A 2006 804374, ...

8.
Advertising Advertising/ Winston Fletcher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Profile Books, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 FLE-A 1999 804372, ...

9.
Integrated Advertising Promotion and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 CLO-I 2012 806145.

10.
Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2007 804375, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2007 804377.

11.
Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Prentice Hall, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 CLO-I 2004 803917. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2004 CD803917.

12.
Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 LEV-F 2011 806008.

13.
14.
Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (5)Call number: 659.1 BAT-A 2013 806828, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 2013 806830.

15.
Advertising and Promotion : An Integrated Marketing Communications Perspective / by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Mc Graw hill.; 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 BEL-A 2013 806881, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2013 806879.

16.
Advertising, Promotion, and Marketing Communications / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Pearson.; 2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2014 806923, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2014 806921.

17.
Social Media Marketing All-in-One For Dummies / by Jan Zimmerman and Deborah Ng. by Series: Safari Books Online (Series) | --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 ZIM-S 2013 807334, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 ZIM-S 2013 807332.

18.
Integrated Advertising, Promotion & Marketing Communications / Kenneth E. Clow; Donald E. Baack. by
Edition: 6th ed .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2014
Availability: Items available for loan: Lahore Business School Library (33)Call number: 659.1 CLO-I 2014 807523, ...

19.
Contemporary Advertising and Integrated Marketing Communications / William F Arens; Michael F Weigold; Christian Arens. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : MacGraw-Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 ARE-C 2013 807573, ...

20.
Social Media Marketing : All-In-One for Dummies / Jan Zimmerman.; Deborah Ng. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Wiley, c2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 ZIM-S 2013 812672.

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