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61.
Strategic management : competitiveness and globalization / Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.4012 HIT-S 2005 804660, ...

62.
Statistics for Business Problem Solving / Harvey Brightman, Howard Schneider. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : College Division, South-Western Pub. Co., c1994
Availability: Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 519.5 BRI-S 1994 803989.

63.
Business communication / A.C. "Buddy" Krizan ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Publishing, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 808.06665 KRI-B 1999 803711.

64.
Operations management : concepts in manufacturing and services / Robert E. Markland, Shawnee K. Vickery, Robert A. Davis. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.5 MAR-O 1998 803803.

65.
Principles of Supply Chain Management : A Balanced Approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, Cengage Learning, c2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.7 WIS-P 2005 803848, ...

66.
Purchasing and supply chain management / Robert Monczka, Robert Trent, Robert Handfield. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.72 MON-P 2005 803864.

67.
Cases in total quality management : manufacturing and services / Jay H. Heizer, Jay Nathan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.562 HEI-C 2005 803814.

68.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 CZI-M 2001 804011.

69.
Contemporary Marketing/ Louis E.Boone,David L.Kurtz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: South-Western, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BOO-C 2002 803876.

70.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 HUT-B 2010 805629.

71.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Publishing, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LAM-M 1995 800358.

72.
Successful service operations management / by
Edition: 2nd ed. / Richard Metters ... [et al.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, c2006
Other title:
  • Service operations management
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 SUC- 2006 800168. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 SUC- 2006 CD800168.

73.
Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SHE-C 2004 805599.

74.
Business Marketing Management:B2B/ Michael D.Hutt,Thomas W.Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: South-Western, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 HUT-B 2010 805173.

75.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.82 SHI-A 2003 806191, ...

76.
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 CHU-M 2005 804219, ...

77.
Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 LAC-M 2010 805207.

78.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 ZIK-E 2007 805166, ...

79.
Principles of International Marketing / Michael R Czinkota; Ilkka A Ronkainen. by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning / South-Western, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 CZI-P 2010 805201. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CZI-P 2010 805393.

80.
International Marketing / Michael R Czinkota; Ilkka A Ronkainen. by
Edition: 2002 Update.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson / South-Western, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CZI-I 2002 800140, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 CZI-I 2002 800142.

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