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Essentials of Marketing Research / William G. Zikmund, Barry J. Babin.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007Edition: 3rd edDescription: xvii, 414 p. : ill. ; 29 cmISBN:
  • 9780324320879 (pbk.)
  • 0324320876 (pbk.)
Subject(s): DDC classification:
  • 22 658.83 ZIK-E 2007 805166
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 80, LBS Book 658.83 ZIK-E 2007 805166 (Browse shelf(Opens below)) 1 Available 805166
Books Books Lahore Business School Library Shelf No. 80, LBS Book 658.83 ZIK-E 2007 805167 (Browse shelf(Opens below)) 2 Available 805167
Books Books Lahore Business School Library Shelf No. 80, LBS Book 658.83 ZIK-E 2007 805168 (Browse shelf(Opens below)) 3 Available 805168
Total holds: 0

Includes bibliographical references (p. 405-410) and index.

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