Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western Publishing, c1996.Edition: 3rd edDescription: liii, 890 p. : ill. (some col.), col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 79, LBS	Book	658.8 LAM-M 1995 800358 (Browse shelf(Opens below))	Available		800358

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Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and index.