Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.
Material type: TextPublication details: Mason, OH : South-Western Cengage Learning, 2010.Edition: 10th edDescription: xx, 604 p. : ill. ; 27 cmISBN:- 9780538743778
- 22 658.83 LAC-M 2010 805207
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 83, LBS | Book | 658.83 LAC-M 2010 805207 (Browse shelf(Opens below)) | Available | 805207 |
Total holds: 0
9th edition authored-- Gilbert A. Churchill, Jr.
Includes index.