Marketing management / Michael R. Czinkota, Masaaki Kotabe.
Material type: TextPublication details: Cincinnati : South-Western College Pub., c2001.Edition: 2nd edDescription: xxv, 598 p. : col. ill. ; 28 cmISBN:- 0324022034 (hardcover)
- 658.8 21 CZI-M 2001 804011
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 26, LBS | Book | 658.8 CZI-M 2001 804011 (Browse shelf(Opens below)) | Available | 804011 |
Total holds: 0
Includes bibliographical references and indexes.