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1.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171.

2.
E-commerce : The Cutting Edge of Business / Kamlesh K. Bajaj, Debjani Nag. by Series: McGraw-Hill computer science series | McGraw-Hill international editions
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.054678 BAJ-E 2005 804307.

3.
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 NEW-W 2001 804319.

4.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 MOH-I 2004 804238.

5.
The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.102854678 BLY-O 2002 804364.

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