Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.]

By: Mohammed,Rafi A
Contributor(s): Fisher,Robert J | Jaworski,Bernard J | Paddison,Gordon J
Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2004Edition: 2nd edDescription: xxxi, 743 p. : ill. ; 27 cmISBN: 0072538422 (alk. paper)Subject(s): Internet marketingDDC classification: 658.84 Online resources: Table of contents only | Publisher description
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 82, LBS
Book 658.84 MOH-I 2004 804238 (Browse shelf) Available 804238
Total holds: 0

Includes bibliographical references and index.

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