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1.
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 NEW-W 2001 804319.

2.
WHY CRM DOESN'T WORK: HOW TO WIN BY LETTING CUSTOMERS MANAGE THE RELATIONSHIP / FREDERICK NEWELL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2008
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.812 NEW-W 2008 1101734.

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