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1.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl, Dharam, Vir Kalra. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.7 CHO-S 2007 803570, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.7 CHO-S 2007 803729.

2.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-P 2006 800370.

3.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.8 KOT-M 2009 800102, ...

4.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2007
Online resources:
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.8 KOT-M 2007 804047, ...

5.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-P 2006 803951, ...

6.
Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi: Pearson/Prentice Hall, Pearson Education, c2008
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 658.8 KPT-P 2008 13352. Lahore Business School Library (3)Call number: 658.8 KPT-P 2008 804644, ...

7.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 MAL-M 2004 804212, ... Not available: Lahore Business School Library: In transit (1).

8.
Marketing research : Alvin C. Burns, Ronald F. Bush. With SPSS 13.0 Student version for windows / by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 BUR-M 2006 804254, ...

9.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BUR-M 2006 805682.

10.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

11.
Contemporary Direct & Interactive Marketing / Lisa D. Spiller, Martin Baier. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Upper Saddle River, N.J. : Pearson, Prentice Hall, c2011
Other title:
  • Contemporary direct and interactive marketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 SPI-C 2011 806157.

12.
Global Marketing Management / Warren J. Keegan, Naval K. Bhargava. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Prentice Hall, Pearson, c2002
Availability: Items available for loan: Lahore Business School Library (8)Call number: 658.848 KEE-G 2002 804257, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 KEE-G 2002 806308.

13.
Services Marketing : People, Technology, Strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Upper Saddle River, N.J. : Pearson Education, Pearson/Prentice Hall, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LOV-S 2004 804055.

14.
E-Marketing / Judy Strauss, Raymond Frost. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Prentice Hall, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 STR-E 2012 806911, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 STR-E 2012 806909.

15.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2009
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2009 807848.

16.
Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Online resources:
Availability: Not available: Lahore Business School Library: Lost (1).

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