Principles of Marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip
Contributor(s): Armstrong, Gary
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Edition: 11th edDescription: xx, 651, [94] p. : col. ill. ; 29 cmISBN: 0131469185Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Item type Current location Collection Call number Status Notes Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 26, LBS
Book 658.8 KOT-P 2008 804880 (Browse shelf) Lost book had been lost 804880
Total holds: 0

Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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