Marketing research : an applied orientation / Naresh K. Malhotra.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.Edition: 4th edDescription: xxix, [782] p. : ill. ; 29 cm. +ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Books	Lahore Business School Library Shelf No. 83, LBS	Book	658.83 MAL-M 2004 804212 (Browse shelf(Opens below))	Available		804212
Books	Lahore Business School Library Shelf No. 83, LBS	Book	658.83 MAL-M 2004 804211 (Browse shelf(Opens below))	In transit from Lahore Business School Library to University College of Medicine Library since 13/01/2015		804211
Books	Lahore Business School Library Shelf No. 83, LBS	Book	658.83 MAL-M 2004 804527 (Browse shelf(Opens below))	Available	804527 Book was Issue from LIMS Software to Dr.Prof .Irfan Amir L.M.No 20670" 09/05/2011	804527

Total holds: 0

Title of CD-ROM is SPSS student version 11.0 for Windows.

Includes bibliographical references (p. [725]-[758]) and indexes.

System requirements: PC compatible; Windows 98, ME, XP, 2000, NT; CD-ROM drive.