Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.Edition: 11th edDescription: xx, 651, [94] p. : col. ill. ; 29 cmISBN:- 8177581074
- 658.8 22 KOT-P 2006 800370
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 78, LBS | Book | 658.8 KOT-P 2006 800370 (Browse shelf(Opens below)) | Available | 800370 |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.