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1.
Contemporary Direct & Interactive Marketing / Lisa D. Spiller, Martin Baier. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Upper Saddle River, N.J. : Pearson, Prentice Hall, c2011
Other title:
  • Contemporary direct and interactive marketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 SPI-C 2011 806157.

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2.
Contemporary Direct and Interactive Marketing Lisa Spiller, Martin Baier by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SPI-C 2014 902584.

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