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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2005 804260, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.848 CAT-I 2005 CD804260, ...

3.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1).

4.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

5.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316.

6.
Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Other title:
  • Will and vision
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 TEL-W 2002 804148. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 TEL-W 2002 804149.

7.
International Marketing / Philip R. Cateora, John L. Graham. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2003 800137, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 CAT-I 2003 800139.

8.
Rural Marketing: Concepts and Practices / Balram Dogra ; Karminder Ghuman . by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill Education, c2008
Availability: Items available for loan: Lahore Business School Library (7)Call number: 658.8 DOG-R 2008 807098, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 DOG-R 2008 807100.

9.
Marketing Strategy : A Decision Focused Approach / Orville C.Walker,John W.Mullins. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WAL-M 2006 807172. Not available: Lahore Business School Library: In transit (2).

10.
International marketing : Text and Cases / Justin Paul,Ramneek Kapoor. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.; Tata McGraw Hill, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PAU-I 2012 807167, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PAU-I 2012 807169.

11.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2013 807359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PET-M 2013 807361.

12.
Sales and Distribution Management : Text and Cases / Krishna K.Havaldar,Cavale,Vasant M. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.; McGraw Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 HAV-S 2013 807502, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 HAV-S 2013 807504.

13.
Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 CRA-S 2013 807548, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 CRA-S 2013 807549.

14.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ETZ-M 2007 807615, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 ETZ-M 2007 807617, ...

15.
International Marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill/Education, c2011
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.84 CAT-I 2011 807690, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.84 CAT-I 2011 807692. Not available: Lahore Business School Library: In transit (1).

16.
Fundamentals of marketing / Miller and Layton. by
Edition: 4th [Australian] ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney : McGraw-Hill, c2000
Availability: Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MIL-F 2000 807835, ...

17.
International marketing / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india McGraw-Hill 2006
Availability: Items available for reference: The University of Lahore, Gujrat campus: Not for loan (1)Call number: 658.848 PHA-I 2006 905098.

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